Open Enrollment "Spring Welcoming Event"
The goal of this campaign was to recapture and lost clients and build up the case load for the newest doctor. Open Enrollment is done in the fall and the spring. The spring open enrollment was used as an introduction of the newest doctor to the clients.
Creative Process
This campaign consist of a email sequence with a total of 4 emails and a landing page for the company website
Email 1: A teaser email to inform clients of open enrollment starting and to stay on the look out for more details
Email 2: The main email introducing the doctor and letting them know that the Spring Welcome Event is now launched, adding buttons to the landing page throughout the email
Email 3: An update on how many packages are left as this was a limited time offer promotion with limited spots available
Email 4: Another update letting clients know that it was the last day to redeem this offer
Email Automations:
The goal was to recapture clients so any recipient with the tag "2022 open enrollment purchaser" did not get the email sequence, as they are still currently using their package
The third email in the sequence was sent only to recipients with the tag "spring welcome opener" & "spring welcome clicker" as this was an update email to gauge interest and really focus in on potential buyers
The fourth and last email was sent out to original list to emphasize that this was the last day of purchase
Results
The campaign was set to sell 15 promotions, due to demand and interest we internally up'd the number to 20, selling 18 out of the 20 packages. The packages were sold at $1,649 brining in a total revenue of $29,682 which exceed our original goal of $24,735
The email sequence had a total of 662 recipients, while day three that was just sent to clickers and openers of this email campaign had a total of 443 recipients.
The average openers for this campaign was 78.6% and the average clickers was 42.3%
Black Friday: Golf Simulator Now Open
The goal of this campaign was to introduce the launch of the company's newest service at the Ocean Pines location, the golf simulator. Since the company has a niche in golf and it was golf off season, this promotion was geared specifically to current and potential golfing clients
Creative Process
This campaign consist of a email sequence with a total of 2 emails and a landing page for the company website and a direct check out page to the Black Friday Promotion
Email 1: This email informed all recipients of the newest service available and promoted the Black Friday deal that if two hours of rental time was bought, they would get two hours free. The email also mention that there were only twenty of these promotions available in order to produce scarcity
Email 2: This email was to update all recipients that there was a limited amount of time left to purchase the Black Friday deal and that 7 promotions had already been bought this was a limited offer
Email Automations:
This promotion was sent to all recipients on the email list as it was the company's Black Friday Deal and the thought process behind this was even if it was not sent to a golfer directly that someone could purchase it as a gift or spread the word to a golfer that they know. It's important to note the that golf cliente do not all live in the area, there are many that are just down for the summer. So by sending it to the whole mailing list there was a larger reach and more prospective buyers.
Results
The campaign was set to sell 20 promotions, selling 14 out of the 20 packages. By the second email 7 were sold and by the end of the promotion 7 more were sold
The email sequence had a total of 509 recipients
The average openers for this campaign was 62.4% and the average clickers was 27.8%
Video Campaigns
National Park Trust: 2020 American Park Experience Award
For this online virtual event I assisted with the collection of b- roll footage, music, and I helped with the creation of the string outs of the speakers.
Constant Companion: Remember The Promise
I created the string out and rough cut for this online advertisement. The advertisement went on to become a YouTube sensation logging 1000-2500 views and an hour and currently has over 49,000 views total.
Democracy's Not Boring
This is my version of the Democracy's Not Boring video. The final version of this video was used for the Adrian Fontes 2020 political campaign.
Adrian Fontes Social Media
I served as the lead editor for the social media elements for Adrian Fontes political media campaign, editing over 50 twitter video drops, here is a sample of one of the twitter videos that I edited.
Friends of Guest House
This is a video I created and edited for Friends of Guest House. This video was used and shown by the Sydenstriker United Methodist Women Program