Social Media Management

I currently managed all accounts for Empower U PT & Performance

 

 

The companys goal this past quarter was to increase their overall social media presence

 

Creative process to obtain goal:

• The first was to create a content calendar that established what was to be posted and when so that there are more frequent and up to date post. It was also important that the company started using more video content such as reels and use of a TikTok account

• Since the company has a few different focuses such as physical therapy, golf performance, and sports performance. Each month was given a theme that related to a specific part of the business

• Within this calendar there were certain days that would have specific content that way the users following would get use to seeing certain content.
  This includes:

• Mobility Monday

• Tip Tuesday

• Feedback Friday

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Results:

By use of these strategies last quarter the company saw tremendous growth in their social media presence.

This resulted in 79% post reach 49% post engagement and 85% page likes